Challenge 4: Lack of Awareness and Technical Knowledge

In many regions, people are simply not familiar with the idea of energy communities. There may be misconceptions about the cost, complexity, or purpose of such initiatives. In some cases, public officials and journalists may also lack the background needed to support or explain RECs effectively.

Education and visibility are key. Open days, community fairs, school visits, and social media campaigns have helped RECs become more familiar and relatable. Simple data visualisation tools—such as dashboards that show live energy production—can make the concept of shared energy tangible. Sharing inspiring stories from other communities can also build confidence and spark imagination.